Eversun, 2024
Strategic & Design Rebrand: Eversun
Brand strategy and design, UX/UI design
Role
Brand Designer
Timeline
3 months
Team
6 members
Tools
Adobe Suite, Figma
What defines Eversun?
Eversun is a French Tech renewable energy startup dedicated to providing innovative solar solutions. At the cross roads of sustainability and domotics, Eversun offers solar photovoltaic installations with smart energy management tools accessible through flexible financing options.
How do you position a solar startup as a tech innovator, not just a provider?
Original State: Positioned as a standard European solar installer
Core Challenge: Differentiate identity within a saturated market
Strategic Shift: Transition from functional service to tech-forward energy partner
Objective: Establish clear market leadership through innovation
What was holding Eversun back from standing out?
Market Sentiment: Low trust due to perceived "empty promises" and industry-wide greenwashing
Brand Misalignment: Existing touchpoints failed to reflect the intended "French tech startup" identity
Competitive Gap: Generic visuals and UX lacked the authority needed to lead the market
Value Proposition: Core messaging failed to resonate or differentiate from competitors
Strategic Discord: Disconnect between stakeholder vision and actual consumer perception
How Can Eversun Differentiate in a Saturated Solar Market?
Methodology: Leveraged SWOT, audience segmentation, and Blue Ocean strategy to identify market gaps
Differentiation: Pinpointed visual and verbal opportunities to break industry norms
Identity Prism: Used framework to align customer interests with core brand values
Key Drivers: Integrated "Advanced Technology" and "Aesthetic Design" as central rebranding pillars
Customer Insight: Directly addressed skepticism regarding roof aesthetics and hardware performance
Design Concept: The beauty of the light
Competitive Pivot: Moved away from literal "sun" imagery used by rivals
Core Focus: Centered branding on light as the primary energy source
Conceptual Logic: Prioritized the functional medium (light) over the celestial body (sun)
Visual Distinction: Created a unique design language based on illumination and energy flow
From Generic Solar Player to Tech-Led Market Catalyst
CPL (cost per lead)
-71.7%
(from 53€ to 15€)
Lead Conversion Rate
+22%
TrustScore
+1.3 points
(From 2.8 to 4.1/5)
Brand attributes (tech)
+35%
Brand Awareness: +40% branded search growth and 2.5x higher unaided recall
Trust & Sentiment: +15 NPS points and 30% reduction in "scam" mentions
Sales Efficiency: +25% high-intent leads and 5-day reduction in sales cycles
Market Presence: SOV increased from 8% to 22%, outpacing category growth 3x
Market Authority: Established top-of-mind status for "solar tech innovation"