VISUAL
IDENTITY
ART
DIRECTION
BESPOKE BRAND
AND DIGITAL EXPERIENCES
PORTFOLIO
UX PRODUCT
DESIGN
UI DESIGN
SYSTEMS
BRAND
STRATEGY
EDITORIAL
STRATEGY
Twelve cities,
six countries,
one adventure:
design.
Having navigated the nuances of designing brands and experiences across France, Italy, the UAE, Saudi Arabia, Lebanon, and Portugal, I’ve seen firsthand that while markets differ, the need for structure and high-level execution is universal.
I have had the privilege of bringing this perspective to global companies and houses like Chanel, Elemis, L’Occitane, and Majid Al Futtaim.
I partner with founders and leadership teams who value the high standards of a well-defined position, those who demand precision and refuse to compromise on the integrity of their vision.
Cèdre is a premium Lebanese brand dedicated to the art of fine leather, where ancestral heritage meets contemporary luxury.
Brand strategy and design, Digital Art Direction
Cèdre, premium brand design
Cèdre is a premium Lebanese brand dedicated to the art of fine leather, where ancestral heritage meets contemporary luxury.
Brand strategy & design, UX/UI design
Strategic Rebrand Design: Eversun
Eversun is a French Tech renewable energy startup dedicated to providing innovative solar solutions. At the cross roads of sustainability and domotics, Eversun offers solar photovoltaic installations with smart energy management tools accessible through flexible financing options.
